Thousands of happy New Zealand customers | 1m+ Barcodes sold globally | 10,000+ daily scans


EziBarcodes at the domain name calls itself “New Zealand’s most trusted online barcodes retailer” (on its homepage) however it is incredibly untrustworthy – there are many examples of false advertising on its website.

Some examples are below (kindly reposted here with permission from 


MAJOR ISSUES (as of 18 February 2019): 


1. Falsely declares that they are “New Zealand’s longest standing online barcodes retailer” on their “About Us” page. 

This is a clear lie. The company Krucial PTY LTD was registered three months ago on 23 November 2018, and the domain  was registered only one month ago on 27 January 2019.

Other barcode seller companies in New Zealand have been around for well over ten years (for example the domain and company behind it, Barcodes Ltd, were both registered in 2004).


2. Claims to issue barcode numbers that start with “94” (the New Zealand Country prefix). However, it has no legal authority to issue these “94” barcode numbers.

On their Home Page they state:
94 Barcodes


All EAN-13 barcode numbers that start with “94” (the New Zealand country prefix) are owned by GS1. GS1 New Zealand is the only company that has the authority to issue barcode numbers that start with “94” – no other barcode seller in New Zealand or worldwide has legal authorisation to do this.

 On their FAQ page they state:


94 Barcodes NZ



The statement “If you would like your company prefix to be different, just let us know and we will happily modify the country prefix for any barcodes you purchase” is very strange. To do this is illegal – the country prefix of a barcode number cannot be modified, it is fixed. The only barcode numbers that are allowed to be sold by companies that are not GS1 are ones that start with the US country prefix (usually 06 or 07) – all non-US country prefix barcode numbers are owned by the GS1 organisation in that specific country, and cannot legally be issued by EziBarcodes or any other barcode seller.


3. Although they claim to issue barcode numbers that start with “94” they actually issue barcode numbers that start with “07”.

We ordered an EAN-13 barcode from on 18 February 2018, and the barcode number they issued to us began with “07” (the US country prefix) not “94”.


4. They say they are “Locally owned and operated” on their “About Us” page, however, they’re based in Australia, not New Zealand.

Their business Krucial PTY LTD is owned and run from Perth, Australia. They have no New Zealand based office, staff, or contact details.


5. They have made themselves as anonymous as possible – they have extremely little information about themselves, or their company, on their website.

On their “About Us” page they refer to themselves “EziBarcodes” only. They don’t provide their company name, company address, business number, business registration details, or the name of their director (or the names of any staff members). We had to search for their domain on the NZ Domain Name Commission website to find the name of the company behind the website (we found that the domain was purchased by Jeremy Stocker on behalf of Krucial PTY LTD in Australia).


6. They have very little contact information on their website.

There is no email address, phone number, or physical address on their website. The only way to contact them is via the Contact Form on their “Contact” page.


7. Falsely claim that their barcode numbers are accepted by any retail outlet worldwide.

On their homepage, they say “your barcodes are 100% guaranteed to work in any store.” Also, On their FAQ page they say:


NZ Retail Barcodes


This statement is false. There are definitely some retailers worldwide (in New Zealand, Australia, the USA etc) that will refuse to accept barcodes from EziBarcodes because their company policy is only to accept barcodes that are purchased directly from GS1 (examples of retailers with this policy are Wal-Mart in the USA, and the Super Retail Group in New Zealand and Australia).