2D Barcodes
Barcodes are evolving from linear EAN/UPC format to QR codes. By 2027, all retailers are expected to have the capability to scan 2D barcodes at their checkouts (this is called Sunrise 2027). Woolworths are ahead of most retailers on this change. Woolworths are already scanning QR codes at checkouts. Major global brands (e.g. Nestlé, L’Oréal) are already using 2D barcodes on their products. H&M and Zara are also using 2D Digital Link barcodes.
These are sometimes called ‘GS1 powered QR codes‘.
You will still need the barcode number (GTIN) you received for your product (EAN or UPC number). GTIN stands for Global Trade Item Number. The GTIN will be encoded into a 2D code format rather than a linear barcode.
For more information on GTIN, watch our short video explainer.
Transitioning is easy. We can swiftly generate your 2D barcodes, requiring only the barcode number (EAN or UPC) already assigned to your product.
If you don’t yet have your product’s GTIN (barcode), you can order a GTIN here.
One Code, Endless Opportunities
2D Barcodes use a digital link within a compact QR code, significantly cutting down on printing costs while enhancing customer interaction with detailed product insights.
These advanced barcodes extend beyond traditional capabilities, serving as portals to multimedia content, connecting customers with videos, websites, and enriched product details. Scanning a 2D barcode with a smartphone unlocks immediate access to a spectrum of information including allergens, nutritional facts, recycling protocols, and sustainability efforts, all through the innovative 2D digital link.
Their versatility is a real game-changer for retail environments, streamlining processes from point-of-sale transactions to inventory management, and simplifying the complexities of product recalls and supply chain logistics. This enables consumers to gain extensive insights into products and brands, facilitating a move towards more streamlined, information-rich packaging. Say goodbye to cluttered packaging!
What’s the difference?
Traditional linear barcodes, whether EAN or UPC, encode only the GTIN (the 12 or 13-digit barcode number).
Conversely, when a 2D Barcode is scanned at the Point of Sale (POS), it mirrors the conventional barcode’s functionality but goes a step further when accessed by a smartphone. It becomes a gateway to detailed product information or a bespoke brand webpage. The 2D code can link consumers to not just basic product details but also to a broad array of online resources and rich content, thereby enriching the consumer experience.
To fully grasp the advantages and applications of 2D Barcodes, read this informative guide.
Free Trial
We are now offering a free trial of 2D barcodes. Begin your FREE 3 MONTH trial and get your first 2D barcode onto your products. Just enter your product’s 12 or 13-digit GTIN.
More Information
For more information, please see these blog articles about 2D Barcodes: