Thousands of happy New Zealand customers | 1m+ Barcodes sold globally | 10,000+ daily scans

Barcodes Acceptance

Our barcodes are in action throughout New Zealand and the world. Some examples of stores they are in are Animates, Chemist Warehouse, Farmers, Woolworths, Bunnings, New World*, Kings Plant Barn, Mitre10, Bin Inn, Farro, Huckleberry, Liquorland, Superliquor, Z Petrol and hundreds of independent stores and boutiques.

What restrictions do retailers place on barcodes?

These are common and important questions about the use of barcodes.

Broadly speaking, there are three main groups of retailers, as outlined below –

  1. One very small group of retailers effectively require you to be a member of GS1. GS1 is a membership organisation.
    – All legal retail barcodes (including ours) originate from GS1.
    – You may decide to obtain your barcodes directly from GS1, but this is ONLY a licensing arrangement, and you will typically be required to complete multi-page membership forms, pay joining fees and annual renewal fees for any barcodes you obtain from them, and then wait for the approval. & hence, GS1 barcodes are complicated, slow to obtain, and expensive. (We compete with GS1 to provide suitable retail barcodes easily, quickly & cheaply.)
  2. Another larger group of retailers require barcode verification reports – we can supply these for you if needed – we are the only barcode reseller (that we know of) who can provide these for you.
  3. The majority of retailers worldwide will accept any legal and legitimate barcode.

Our barcodes are accepted by the vast majority of retailers worldwide. We are part of a network of about 60 barcode sellers in different countries worldwide, so we gain up-to-date information about barcode acceptance through this network.

Barcode Acceptance

The chart below shows some restrictions that we are aware of. However, with tens of thousands of retail stores in NZ and millions of retailers worldwide, we cannot know all the restrictions on barcode use. So to be completely safe, you should check with your specific retailer(s) before purchasing barcodes (unfortunately, this can take a lot of time and effort, and it is often difficult to obtain this specific information from retailers)

Barcode Restrictions
Retail Category

(see details below)
Specific Retailers (see details below) Barcodes Ltd
(that’s us).
Other Barcode
The places that FORCE you to become a member of GS1 (very expensive)


Super Retail Group (Amart Sports, BCF Boating Camping Fishing, Goldcross Cycles, FCO Fishing Camping Outdoors, Ray’s Outdoors, Rebel, Supercheap Auto and Super Retail Commercial) – requires their suppliers to prove that they are a current member of GS1. Hence, they will effectively only accept barcode numbers that have come directly from GS1.


Wal-Mart/Sam’s Club, Kroger/Fred Meyers, Macy’s/Bloomingdales, & J.C. Penney’s in the USA apparently require you to be a current member of GS1. Check with these stores directly if you intend to sell to them.


Foodstuffs NZ
There are products using our barcodes in Foodstuffs NZ stores. However, Foodstuffs NZ has been changing their requirements, so we advise contacting Foodstuffs NI & SI to check their current requirements before purchasing barcodes.
Many of our customers hope to get their products into major retail chains but realise that they have a low chance of success and that it may take many years, so they start with our barcodes, realising they MIGHT need to switch to GS1 barcodes if they somehow manage to get an order from a large retail chain – and that order should be large enough to justify the additional expense of GS1’s costly joining fee and annual fees.

Super Retail Group, which runs the Supercheap Auto stores in NZ, requires their suppliers to prove that they are a current member of GS1. Hence, they will effectively only accept barcode numbers that have come directly from GS1. NOTE that Super Retail Group also owns Rebel Sports in NZ.


Some distributors mistakenly believe that the barcode shows the product’s country of origin. Hence, they prefer or require barcodes that come directly from GS1.

Barcodes Cross Barcodes Cross Barcodes Tick
Our barcodes work but they prefer GS1


Our barcodes work on Amazon. Many of our client’s products are listed on Amazon. Amazon is increasingly pro-GS1. Amazon is on the board of GS1. Our clients list unbranded. If you wish to list on Amazon as a brand, you must supply your trademark and get your barcodes from GS1.

Barcodes Question Barcodes Question Barcodes Tick
Our Barcodes Work Here
These companies accept our barcodes – but often require Barcode Verification Reports &/or GLN numbers (which we can supply)


ASDA – All ITF-14 Barcodes must pass ISO/IEC Barcode Verification Reports. Any printed stickers must achieve a minimum ‘C’ grade.
Tesco – Require GLNs (Global Location Numbers) for their suppliers
Homebase – Require GLNs (Global Location Numbers) for their suppliers


Musgraves – Require barcodes from us to be listed on their buyer form as UPC and entered without the leading ‘0’. If this is done, they have no problem with our barcodes.
SuperValu – Is part of the Musgrave group – see note about Musgraves above.
SuperValu appears to be requesting barcodes that are ‘authorised’ by GS1 or for a GLN (Global Location Number) issued directly by GS1. This might be part of their implementation of an EDI system. However, SuperValu is part of the Musgrave Group, and Musgraves has informed our customers that they will accept our barcodes (entered as UPC without leading 0). A customer recently contacted SuperValu to ask about barcoding requirements but could get no definitive answer from them. Due to the connection with Musgraves, SuperValu should accept our barcodes.


Coles suppliers are required to “submit the Bar Code Verification Report” – see here i.e. require Barcode Verification Reports.
Metcash – requires Barcode Verification Reports (for each level of packaging, i.e. retail unit, Inner and Outer)
Myers – require Barcode Verification Reports
IGA (some stores) – some stores require Barcode Verification Reports
Bunnings Australia – requires all new lines to have a Barcode Verification Report, which we can provide.
Mitre 10 – requires Barcode Verification Reports for products going into their stores.
The Good Guys – are implementing an EDI system, so they might require a GLN (Global Location Number) for their suppliers – if so, we can supply them (our customers report that The Good Guys have accepted products with our barcode numbers on them, and using a GLN supplied by us.
Woolworths Australia  – require all products to have a Barcode Verification Report. Woolworths accepts our Barcode Verification Reports. You must provide the verification reports for both the retail products and any cartons (ITF-14 barcodes). We have customers using our barcodes in Woolworths Australia, for example, Bennett St. Dairy Cookie Dough.


Woolworths NZ – requires Barcode Verification Reports for all retail products and cartons. We can provide these.

Bunnings NZ – requires Barcode Verification Reports, which we can provide.

Foodstuffs NZ – require Barcode Verification Reports, which we can provide, for all products entering their stores. There may also be some additional barcode restrictions on products going into Foodstuffs (including into New World and Pak n’ Save). Please contact Foodstuffs directly what their barcode requirements are and whether they will accept products with our barcodes on them. See the note about Foodstuffs NZ at the top of this page.

Placemakers NZ – requires Barcode Verification Reports, which we can provide.
Four Square NZ – (part of Foodstuffs Group). Some Four Square stores are now (from August 2016) requiring Barcode Verification Reports, which we can provide.

All other stores, including Woolworths, Kings Plant Barn, Mitre10, Bin Inn, Farro, Huckleberry, etc, accept our barcodes.

Barcodes Tick Barcodes Cross Barcodes Tick
No specific barcode restrictions Most retailers in the world. Barcodes Tick Barcodes Tick Barcodes Tick



If you have any questions about this, please contact us.

NOTEwe endeavour to make this as accurate as possible – however, tens of thousands of retailers in NZ and Australia and millions worldwide can each impose any restriction they wish. Please let us know if you are aware of any other restrictions.

NOTEthis is the most comprehensive list of restrictions we know of on the internet (please tell us if you find a more accurate one). Other resellers give no warnings or are vague – so don’t trust them. We put a lot of time and effort into making this as accurate as possible – we doubt that you will find a more accurate list of restrictions on the internet (let us know if you do).

Buy Now Button