Product Barcodes
Congratulations on creating your product. It has likely been a long and intense experience bringing your product to market.
Bringing a product to market takes significant time, effort, and planning. From idea to shelf, businesses must research their market, develop prototypes, source materials, and ensure quality manufacturing. Branding, packaging, pricing, and compliance with industry standards all require careful attention. Entrepreneurs also need to secure distribution channels, create marketing strategies, and prepare for logistics and retail requirements. Registering barcodes, setting up product tracking, and meeting retailer specifications are essential final steps. Every detail matters. Launching a product isn’t just about having a great idea—it’s about executing every stage with precision to ensure success in a competitive marketplace.
We are here to help you get one of the last hurdles completed, the barcodes.
Information on getting a barcode can be seen here.
1. Getting a Barcode
A barcode is important as it considerably speeds up the checkout process and reduces room for human error. For this reason, retailers generally are more willing to stock your product if you have a barcode.
In general, retail products use EAN-13 barcodes. These are used on all products except for books and magazines and are used predominantly throughout the world, except for the USA and Canada, where they use UPC-A Barcodes. The differences between EAN-13 and UPC-A barcodes can be seen here.
2. Incorporating the barcode onto your product
Once you place an order through our website, we will email you your barcodes with the images as attached files. The next step is to incorporate whichever image file format you like best into your product packaging. This should be in an easily visible flat location, with enough ‘white space’ on either side of the barcode.
Another option, if you have already printed your product packaging, is to get sticky barcode labels printed for your product. Please see our barcode labels page for details on this.
3. Other stuff you may need
Some larger retailers may require barcode verification. This is a test scan of your barcode as it appears on your product packaging. Please see our barcode acceptance page to establish whether you will require this.
If you have a barcode not purchased in one of our barcode packages, you may wish to consider barcode registration.
Contact us if you have any questions or visit our FAQ page.
EAN-13 Barcode Package