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Barcodes for Retail Products for use in NZ & internationally.
EAN-13 barcodes are used on all retail products, except for books or magazines. EAN-13 barcodes are for international use. They are the most common type of barcode, except for in the USA and Canada, where UPC barcodes are more common. If you are primarily selling your products in the USA or Canada, you may wish to consider UPC Barcodes.
 Important Restriction : EAN-13 barcodes are NOT for use on: Books, Magazines, or Newspapers.
If you intend to list on Amazon, please see the latest information here.
EAN-13 Barcode Package
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This means that if the retailers only use barcodes for option 1, you can get away with having the same barcode for 2 product variations (i.e. different colours of the same product). However, if the retailer uses barcodes for option 2, a different barcode will be required for each product variation.
In general, retailers prefer to stock products that will be straightforward to manage. Some retailers may prefer not to stock products if they have to manually count how many are left of each size and reorder accordingly. Therefore, it is recommended that you have a different barcode for each variation.
Don’t see what you’re looking for? Then, please take a look at our answers to common questions.
How to use your barcode
Once you receive your barcode with the images as attached files, you can choose whichever file format you like best and include it in your product packaging. This way, when your product goes to print, the barcode will be ready for use. Note – if you are changing the size at this stage, you should not reduce the overall size to below 30X20mm if it can be avoided. See our barcode specifications page for more details.
No product information is required from you. You can assign the barcodes to your products however you want. Retailers will receive your product and scan the barcode and information into their system the first time so that when it is scanned from that point onwards, the product information will appear.