Thousands of happy New Zealand customers | 1m+ Barcodes sold globally | 10,000+ daily scans

What is GS1?

GS1 is the largest barcode supplier in the world. They are a membership organisation, which means you apply to join them and once that process has been completed, you can use their system to generate barcodes for your product. As a membership organisation, GS1 charges an annual rental fee for barcodes. While different GS1 branches have different barcode distribution models, typically members are entitled to generate thousands or even tens of thousands of barcodes, which very large companies find a useful service.

Barcodes New Zealand sells barcodes for a one off cost. Many New Zealand companies and entrepreneurs choose to source their barcodes from us. Whether you need 1 barcode or 1,000, we can supply them to your email inbox within 5 minutes of purchase. If you are interested in buying barcodes, you can Buy Here.

If you are unsure about the process of getting and using barcodes, Contact us and tell us your situation. We will do our best to advise you on the how best to get your products barcoded and into shops worldwide as quickly and efficiently as possible.

A common question about barcodes –

We recently received this question from Paul – “We need max 15 barcodes per annum and currently have a GS1 licence. However, I want to explore sourcing them from 3rd parties. Essentially, my main concern is the legal aspect. To go this route, it must be 100% legal, not a grey area or a legal technicality. Can you confirm what the status is on this?”

Our answer was
“Hi, Paul. Thanks for your email. We can supply alternative retail barcode numbers for you. These are definitely legal and not a grey area or technicality. When we first started this business, I met with a CEO from GS1. He readily admitted that what we were doing was completely legal. He also wasn’t happy with it, as GS1 doesn’t want the competition. If what we are doing is illegal, then GS1 would have a monopoly, which is illegal in modern countries.
Here is some background to the numbers we sell is… in the 1990s, GS1 was established in most parts of the world, licensing their 13-digit barcode numbers to their members. However, a separate organisation in the USA – the United Code Council (UCC), sold 12-digit barcode numbers outright to their members (there were no ongoing license fees). The UCC was effectively competing with GS1. Their 12 digits numbers are effectively a subset of the 13-digit system. In the late 1990s, the UCC merged with GS1, becoming GS1-US. As part of this change, they decided to start charging annual license fees for all of their members, including those who had paid a one-off fee for barcode numbers in the 1990s. Of course, many of these members weren’t happy with the new annual license fees, and so a group of them ended up in court action with GS1. The members won in the courts in the early 2000s, resulting in a multi-million dollar settlement by GS1. A further consequence of this court case is the proof that the original numbers issued by the UCC in the 1990s are outside of GS1s control now, and hence no license fees are required. These are the numbers we buy in bulk and onsell. They are ‘new’ numbers in that they have never been used on a retail product.
I hope this clarifies things. Please let us know if you have any further questions.”


“Hi David, Thanks for the barcodes. I need to order another one… I also bought four from you a couple of years ago, we haven’t had any problems with them.” Melissa W

“Thanks David, Impressive Service, we know where to come for future orders” Sam D

“Thanks for a great service David, you turned a ‘could be’ cumbersome job for me into an efficient easy service.” Sylvia G