Fisherman Supply Co. brings Kiwi ingenuity to fishing gear with its range of premium bait and attractants. Based in Whanganui, this New Zealand brand was created by fishers for fishers who want better results on the water.
The idea started with a simple challenge: make bait that works without mess. Traditional frozen blocks and sloppy mixes were messy and inconvenient. So the founder, a lifelong recreational fisherman, began experimenting in his shed. Early trials failed, but persistence paid off. Eventually a blend came together that consistently attracted fish. This success turned into a full range of products now trusted by locals and visitors alike.
Every product from Fisherman Supply Co.. is made in Whanganui. They use real, locally sourced byproducts instead of fillers. This approach delivers bait that fish can’t easily resist. More importantly, it keeps things clean and shelf-stable. No freezer space is required.
The range includes dry berley pellets, salted baits, bait oils, and gels that make casting more productive. Products are designed to set a steady scent trail that draws fish to your hook. These supplies appeal to all kinds of saltwater fishers, whether you’re surfcasting from shore or dropping bait from a boat. The gear supports common targets like snapper, kahawai, and gurnard.
Fisherman Supply Co. doesn’t just sell bait. They promote a smarter way to fish. Their formulations reduce waste and fuss so fishers can focus on catching. Each batch of bait is tested in local waters before going to market, so performance matches promise. The team knows fishing isn’t just a hobby — it’s a lifestyle. In a competitive market, Fisherman Supply Co. stands out by staying true to its roots. They blend tradition and practicality to help anglers return home with more kai. For passionate fishers who value quality gear, this is one brand worth knowing.
Meet the Founder
Dave is a lifelong recreational fisherman from Whanganui and the man behind Fisherman Supply Co. When the sun’s out, he’s usually surfcasting from the beach or heading offshore chasing snapper. He has always loved fishing. He never loved the mess.
Anyone who has opened their car boot after a trip knows that smell. Bait freezers have a way of announcing themselves. Dave’s wife definitely noticed. He tried everything available at the time. Frozen bait bricks turned sloppy. Pre-made mixes lacked real fish. Berley pellets promised results but delivered very little. None of it worked the way he wanted. So Dave took matters into his own hands. He headed to the shed and started experimenting. The first batch failed badly. Fish scraps went everywhere, and the smell hung around for days. Still, he kept going.
Over time, the recipe came together. He used real fish, local ingredients, and simple methods that actually worked. The mix started pulling fish toward the boat. A few test trips confirmed it. Dave’s mates noticed the difference straight away. That original blend evolved into a full kit they now take on every trip. It solved the mess problem without sacrificing results. Fishing felt easier again.
Today, Dave still makes everything locally in Whanganui. He uses New Zealand-sourced ingredients, including byproducts that would otherwise go to waste. Fisherman Supply Co. reflects how Dave fishes. Practical. Honest. Proven. The gear is trusted by the crew, tested in their own backyard, and designed to help you bring home the kai.
Fisherman Supply Co products use EAN-13 barcodes from Barcodes.co.nz
