Our barcodes are ideal to use when listing products on Amazon.

To sell your products on, you need a barcode number to be a unique identifier for your product. Our barcode numbers are ideal for this. We have many happy customers using our barcode numbers to sell their products on Amazon internationally, including,, etc. For some examples, see our Products on Amazon page. Our barcodes are suitable for online retail stores (such as eBay, CD Baby etc.), and physical retail stores, both in New Zealand and worldwide.

Amazon’s system uses 12-digit versions (UPC) without the leading 0 – both versions of the number are the same and belong to you – but Amazon tends to prefer the 12-digit version at the moment.

Also, customers have advised that Amazon require their website address (URL) on the barcodes invoice, so please let us know (when you purchase barcodes or later) that you would like your website address on the invoice/receipt.

IMPORTANT Update August 2020

Amazon keeps changing its listing requirements. Currently, the ‘Brand’ field is susceptible for and and possibly

NOTE: Because Amazon keeps changing its listing requirements, we cannot guarantee that Amazon will accept our barcodes. We cannot guarantee that our barcodes will be accepted by any specific retailer, including Amazon. Any retailer can impose any restrictions they choose on any products they stock, no matter how arbitrary or unreasonable those restrictions are, and restrctions can be changed at any time.

BUT – there are thousands of products listed on Amazon using our numbers – see Products on Amazon page here.

Amazon is increasingly pushing their suppliers to join the Amazon Brand Registry, which requires an active registered trademark and the ability for you to prove your rights to use that  – see

It is also possible to apply to Amazon for GTIN (barcode) exemption – see  Exemption is provided for brand and category, and you do not have to apply for exemption for each product.

The latest demonstration of listing on Amazon, please see – it shows how crucial the ‘Brand’ field is when listing.

See our useful videos on listing on Amazon.

See a list of many products listed on Amazon using our numbers

“How do I use my barcode on Amazon?”

If you have products that you want to list on Amazon, you will need barcode numbers for them. Amazon requires a unique barcode number for each listing on its websites. Our EAN-13 barcode numbers are perfect for use as “Amazon Barcodes”. Amazon has confirmed that our Amazon barcode numbers are acceptable and meet their standards. We have many customers using our barcode numbers on their products.

Note: You will need a unique barcode number for each separate listing on Amazon. It is your choice to make separate listings for each different variation (size/colour/design) of your product or just make one general listing for your product & get your customers to specify the size/colour after ordering.

If you prefer your barcode in 12-digit UPC-A format (instead of 13-digit EAN-13 format), that is fine – just let us know when making your order – we can supply these Amazon barcode numbers as either 13-digit EAN13 barcodes or as 12-digit UPC barcodes.

After receiving your barcode numbers, you can begin using them immediately. Assign them to your products. Then enter the barcode number into the online form when listing your products on Amazon.

Once Amazon has received your listing, they will also assign their own unique code to your product (an ASIN or Amazon Standard Identification Number).

If you are storing and dispatching the products yourself, you won’t need to put the barcode image onto your product (but you can if you wish to). However, if you are using the Amazon warehousing & dispatch arrangements, you will need to put the barcode image onto your product.

For information on how to successfully list your product with Amazon, watch our video here with a step-by-step guide on how to list products on Amazon.

Need help?

Here are some common questions:

It is best practice to get a different barcode for each product or product variation. This is because stores use barcodes for two primary purposes:
1. obtaining the price of the product when scanned at the checkout.
2. keeping track of stock and deciding when to reorder an item.

This means that if the retailers only use barcodes for option 1, you can get away with having the same barcode for 2 product variations (i.e., different colours of the same product). However, if the retailer uses barcodes for option 2, then a different barcode will be required for each product variation.

In general, retailers prefer to stock products that will be straightforward to manage. Some retailers may prefer not to stock products if they have to manually count how many are left of each size and reorder accordingly. Therefore, it is recommended that you have a different barcode for each variation.

Yes, they will. We can supply EAN-13 Barcodes (which are used worldwide) and UPC-A Barcodes (the USA and Canada).

Our barcodes are accepted in nearly all stores worldwide. However, there are a few exceptions. For further details, please see Barcode Acceptance.

If you’re not sure which kind of barcode you need, our quick rule of thumb is as follows:
Selling in the USA & Canada only = UPC-A
Selling internationally = EAN-13

Don’t see what you’re looking for? Please take a look at our answers to common questions.

Customer Comments

“Great service, exactly as advertised. Was very impressed by the fast turnaround. Highly recommended if you need barcodes and don’t want to pay through the nose.” Chris L

“Thank you so much for this! Your help (and knowledge) is very much appreciated!!” Joanne

“Thank you very much for you prompt professional service, I am sure we will use your Company again” Ross

“Thanks for getting this to me so promptly.” Al

“A rapid, simple, and effective way of obtaining a barcode or two without involving one-self in the initial expense and then the on-going financial obligation that not all of us want nor need to spend. Thank you” Miles