Barcodes for Food and Beverages
Food and drink products in New Zealand use EAN-13 barcodes. Our EAN-13 barcodes are suitable for use on food and drink products in New Zealand, as well as worldwide.
For more information, please see this guide: Your Guide to Food Product Barcodes.
We have many customers using our barcodes on their food or beverage products:
One Love Planet
Ohau Gourmet Mushrooms
Bin Inn
Parakai Honey
Ollies Olive Oil
Dunstan Road Wines
Puhoi Coffee
Island Gelato Company
Jersey Girl Organics (A2 Milk)
Honey Bandit Mead
Volt Espresso
Frenchies Granola
Zealandia Honey
Nela’s Chai
Noshortcuts Chutney
F n Lemons (Cocktail Garnishes)
Sweet As Popcorn
Buy EAN-13 barcodes for food and drink products:
You will receive EAN-13 barcodes that are suitable for use on all food and beverage products (including wines and beers) in New Zealand and around the world.
FAQs about barcodes
Usually, a 13-digit EAN-13 barcode is used on food or drink products in New Zealand (and the vast majority of countries). You can buy these barcodes above, and we will promptly email them to you.
The EAN-13 barcodes we sell are globally unique barcodes that comply with the standardised retail barcoding system used in New Zealand and worldwide. Our barcodes are compliant with all retail barcoding software and barcode scanners, both in New Zealand and worldwide.
Retailers use barcodes for stocktaking purposes (so that they can easily keep track of their inventory) and make the sales/checkout process efficient and fast.
Every different retail product requires a different barcode number (including product variations such as size or flavour). You will need two EAN-13 barcodes if you have a drink product that is being sold both as individual bottles and in cartons to be sold by the case.
You need a different barcode for each product when the price changes. If the price is the same (across all the product variations), then you might get away with using the same barcode number on all the product variations. This depends on which retail stores you are selling your products in – the larger retail stores, in particular, might require a different barcode for each product variation (especially if they do stocktaking automatically instead of manually).
Some retailers and wholesalers require ITF-14 barcodes (also called GTIN-14 barcodes) to go on the pallets of food and beverage products. An ITF-14 barcode goes on the delivery boxes that contain your products – please discuss this with your retailers to find out if they require these. ITF-14 barcodes are 14 digits long and are based on the 13-digit EAN barcode that goes on the product labels. They are scanned when each delivery carton enters the warehouse/storage area so that your retailers know how many items of your product are in each box. This helps them keep track of the remaining stock in their warehouse and know when they’re running low on a particular product and need to order more. Usually, you’ll need one ITF-14 barcode for each EAN-13 barcode that you have. You can purchase an ITF-14 barcode here if you need one.