Barcodes NZ

Barcodes FAQ

If you can't find the answer to your question below, email us, we are happy to help.

Our ordering process flowchart takes you through the steps from placing an order to receiving your barcodes.

If you are unsure about what you need to order, you may want to read our ordering help page.

What is a Barcode?
Where did the barcode system come from?
What are the EAN-13 numbers that you provide?
Do I need to buy a barcode?
What are the EAN & UPC barcode systems?
How many barcodes do I need?
Will my barcode work for any retail product?
Will my barcode work in a country other than New Zealand?
Are your barcodes issued by an official barcode body?
Are your barcodes legal for use in New Zealand?
Can you guarantee that all retailers will accept your barcodes?
Will my Barcodes have a Company Prefix?
What information is contained in a Barcode?
How do I purchase a barcode from you?
Is there anything that I need to do after I receive the barcode number from you?
What if I have more than one product, or some variations of my product?
Do I have to be a registered company to purchase a barcode number?
My business is located outside of New Zealand. Can I still purchase a barcode number from you?
Why should I purchase a barcode number from you?
Will the barcode number I receive be unique?
Will my barcode ever expire?
Will I ever have to pay Renewal Fees?
What are acceptable dimensions for EAN-13 barcode printing?
Will the barcode I buy be registered in a Central Database?
How Can You Sell Me a Single Number?
Who invented barcodes?
Why was Barcodes Limited (NZ) formed?
Do I have to print my barcode in black on white?
Can you send me sample graphics?

What numbers are required for books and magazines?

What feedback have you received from your customers?

What is a Barcode?
A barcode (also bar code) is a machine-readable representation of information (usually dark ink on a light background to create high and low reflectance which is converted to 1s and 0s.  Also known as a UPC (Universal Product Code), barcodes are a unique number that allows retailers to track sales of your product within their inventory system. The barcode numbers can be of different lengths - 12 or 13 digits is most common.

Where did the barcode system come from?
The UPC numbering system and bar symbols were conceived and designed in the early 1970’s by George J. Laurer on behalf of IBM. He presented them to the grocery and food industries as a universal way to keep track of inventories, prices and manufacturers. It was chosen ahead of many other options, and has since been accepted and adopted worldwide as a unified product tracking method.

What are the EAN-13 numbers that you provide?
EAN-13 barcodes represent unique EAN numbers which can be used for your products. The barcodes are lines (bars) of varying widths representing the unique series of numbers (the numbers are commonly shown below the bars). Barcode scanners read the bars and convert them back to the 13-digit EAN number that they represent. This number is then looked up within the retailer's inventory system to find the corresponding product name and price – you need to provide them with this information when you supply your product to them.

Hence, EAN-13 numbers are unique 13-digit code numbers for your product, represented by scannable bars.

Do I need to buy a barcode? 
The use of barcode numbers is a voluntary system. Retailers use it as the basis for their pricing, inventory and ordering systems. It is becoming increasingly common for retailers, both large and small, to require all products they sell to display a unique product barcode for this purpose.

Hence, if you want to keep selling your product through reputable retailers, it is sensible to put a barcode on it.

What are the EAN & UPC barcode systems?
Most barcode numbers consist of 12 or 13 numbers. EAN-13 is the European standard, which is used in NZ and has 13 numbers.

The UPC barcode system is typically used in the USA and is 12 digits long. "The EAN was developed as a superset of UPC, adding an extra digit to the beginning so that there would be plenty of numbers for the entire world."*

The EAN-13 code is used internationally. Scanners can typically read both EAN-13 and UPC codes.

For more information about the connection between UPC and EAN numbers, go to this website.

How many barcodes do I need?
You need a unique barcode for each unique product that you sell.  A barcode is used by retailers in their computer systems to record product information & track products. If you are selling a shirt that comes in one colour and 2 different sizes, you will need to buy 2 barcodes. With a unique barcode on each size shirt, if one of the sizes sells more quickly than the other, the shop can easily tell which one they need more of.

Will my Barcode work for any retail product?
Yes. All retail products in New Zealand (except for magazines and books) can use the same type of 13-digit EAN barcode. Hence, whether you need a barcode for your widget, t-shirt, CD or tractor, Barcodes Limited (NZ) can provide a barcode for you.
However - if you are supplying to one of the few large retail chains that specifically requires all product barcodes to be verified, you will need to join a barcode organisation, purchase your barcodes from them, pay annual fees & get them to verify your barcodes.
For further information about restrictions regarding the barcodes you purchase from us, read here.

Will my barcode work in a country other than New Zealand?
Yes. Our barcodes will work anywhere that UPC or EAN barcodes are scanned - which is most of the modern world. This includes Australia, USA, Canada, the UK, Europe, the Middle East, South America, and everywhere else that uses barcodes.

The only restriction that we know of is Woolworths Australia and Kroger's & Wal-Mart in the United States all require registration with a barcode organisation that will verify your product barcodes à if you manage to sell your product to these chains, you will be very happy & have lots of $$$ to pay the annual fees.
See
here for further clarification.

Are your barcodes issued by an official barcode body?
Yes - Our barcodes have all been issued by UCC - the Uniform Code Council (since renamed GS1-US). Our barcodes were initially issued by UCC in bulk to a company in the United States- we have purchased a large quantity of these barcode numbers and are now on-selling them to people who want barcodes without having to pay annual fees.

Are your barcodes legal for use in New Zealand?
Yes. As our barcodes were originally issued by UCC - the Uniform Code Council (now renamed GS1-US), they are legal for use in New Zealand, Australia & anywhere in the world.

Can you guarantee that all retailers will accept your barcodes?

No. No barcode supplier or issuing organisation can guarantee that every retailer in the world will accept their barcodes. Retailers have the right to refuse specific barcodes (or products) for a variety of reasons, or to make specific requirements for the labelling & packaging of good they stock - hence it is impossible for any organisation to guarantee universal acceptance.

It is your obligation to find out the barcode & packaging requirements of your particular retailers before purchasing barcodes from us.  Never print your packaging until your retailers have expressed full acceptance of your barcodes & packaging. Please read our Terms and Conditions before making a purchase from us.

Will my Barcodes have a Company Prefix? 
No they won't.  No business can sell single barcodes that have a company prefix (these tend to be the first 7 digits of a barcode number).

Some retailers require a company prefix because they use it for electronic invoice exchanges & purchase orders.  Before purchasing barcodes from us you must check with your retailers to find out whether they require a company prefix.

If you want a company prefix, you will have to pay annual fees for the right to use a large quantity of barcodes (100+) from a Global Standards Body.

What information is contained in a Barcode? 
A Barcode is purely a unique number – there is no specific product information encoded in the bars. The barcode has no real meaning until the product details are entered into a retailer’s software application. When you supply your product to a retailer, they will enter your product’s name, barcode number, description, price & reordering information into their software system. After this is complete, whenever your barcode is scanned at the checkout counter, the product details and price are displayed on the screen. A barcode is purely a connection between your product and the product details stored in the computer system.
 
How do I purchase a barcode from you? 
Please follow this link for our ordering flowchart (also, if you are unsure about what you need to order please look at our ordering help page).

Ordering & receiving barcodes from us is straightforward - simply click the "Order Now" button on the home page. Then complete the required information and press "Submit." You then pay for your purchases via Visa or Master Card.  Upon successful credit card verification you will receive an email confirming your barcode purchase.

When we receive your order, we assign your EAN-13 barcode number(s) from our barcode database. If all you want is the number, this is emailed to you.  If you require a graphic image of your barcodes, our Graphic Design department convert your numbers into barcode images and email them to you.

The turn-around time is often only a few hours. On some occasions it may take our team one to three business days. (If you have specific completion time requirements, please call or email to check on the current schedule.)
 
Is there anything that I need to do after I receive the barcode number from you?
Once you receive your unique barcode number, you can begin using it on your product. When you supply your products to your retailer, you usually need to provide them with the barcode number, as well as the product name, description, price etc. They will input this information into their inventory system.
 
What if I have more than one product, or some variations of my product? 
A unique EAN number is required for each different product in order for your retailer to properly identify your products in their inventory system.
 
Do I have to be a registered company to purchase a barcode number?
No. Any person, business, or organisation can purchase & use our barcode numbers. You do not need to be registered as a company.
 
My business is located outside of New Zealand. Can I still purchase a barcode number from you?  
Yes, you can purchase your EAN-13 barcodes from us. EAN-13 codes are used throughout the world.

Why should I purchase a barcode number from you?
If your business only has a relatively small number of products or only needs new barcode numbers occasionally, then we are the best option (in our opinion) for purchasing barcode numbers and MUCH CHEAPER than alternatives.

Our Main Advantages are:
1.      Low initial cost - you can start with one barcode number from $49
2.     
We do not charge any ongoing annual fees. Our EAN barcode numbers are sold for a single, straight-forward, one-off fee. This an be a significant cost saving.
3.     
We provide the barcode graphic cheaply (only $5 with your barcode number purchase) - many other barcode providers don't provide you with a graphic barcode image, or charge a lot extra for it.
4.     
We have no membership requirements, or complicated forms to complete, or restrictions on how you use your barcode numbers. Once you have purchased your numbers, they are yours to use as you choose.
5.     
We are fast – we can usually complete your order within hours, not days. (let us know if you require your number urgently)

Will the barcode number I receive be unique?
YES. We guarantee that the barcode number you receive is unique and has not been issued by us to anyone else anywhere in the world. If you wish, we can also provide a Guarantee Certificate by email or post for a small fee. (One Guarantee Certificate will cover all the numbers you purchase at any one time - you don't need one certificate for each number)

Our
Guarantee Certificate guarantees that we won't issue your barcode number(s) to anyone else. (We guarantee this for all our numbers, whether or not you ask us for a Guarantee Certificate). This is backed by a written Guarantee we have from the US company we purchase our bulk barcode numbers from, in which they guarantee that they won't issue our numbers (the numbers they have issued to us) to anyone else. In addition, the US company we purchase our barcode numbers from is recommended by George J. Laurer (inventor of UPC codes)

There is sometimes a fear of the duplication of barcode numbers - this is one reason barcode numbering systems are guarded carefully. No retailer wants two quite different products on their shelf with the same barcode number. Barcode number duplication can occur occasionally through things like
- manufacturers allocating the same number to two different products
- businesses making up their own barcode number
- buying a number from a company that generates numbers randomly.

Barcode number duplication can also occur through companies like ours selling the same number to more than one purchaser. We are aware of this potential danger, and have accurate systems in place to avoid duplication of numbers – we guarantee that we will not sell the same number to more than one client. (This is also a reason why we cannot offer refunds for any barcode numbers purchased – we cannot resell any numbers ‘returned’ to us because of the danger of duplication).

We purchase our barcode numbers from a reputable source in the US, which is recommended by
George J. Laurer, who guarantee that they have not sold our numbers to anyone else. They have sold thousands of barcode numbers, with no numbers being sold twice and have thousands of satisfied customers. (It isn’t difficult to ensure that a business like ours doesn’t sell duplicate numbers).

Will my barcode ever expire?
No. Once we have assigned a barcode number to you, you have the right to use it for life (and with no ongoing annual charges). Your barcode will never expire.

Will I ever have to pay Renewal Fees?
Absolutely not. All of our charges are one-off payments. We will never ask you for any renewal or licence fees. Because these barcode numbers come from a company which joined the UCC in the 1990’s, before they started charging renewal fees (August, 2002), we don't need to pay any renewal fees. This saving is passed on to you - we do not & will not ever charge you any renewal fees.

What are acceptable dimensions for EAN-13 barcode printing?
The nominal size of an EAN-13 image is 37.3mm wide x 25.9mm high. The minimum recommended size is 80% of the nominal size (ie 30mm wide). The maximum recommended size is 200% of the nominal size (ie 74.6mm wide). Width is more important than height, as the width influences the distance between the bars and how well the scanner can distinguish between them. We recommend test scanning any EAN image prototype produced by your manufacturing facility before going into mass production.

Will the barcode I buy be registered in a Central Database?
No. Individual barcode numbers are not usually registered in a Central Database. It is up to the owner of the barcode number to ensure it is not used in duplicate situations, and to keep track of how the number is used.

When you receive your barcode number from Barcodes Limited, you control that specific number. If you discontinue one product, you may re-use that barcode number on another product - BUT you must pass on this information to the retailer, and ensure that both products are not being supplied at the same time. (It is wise to allow some time between the end of one product’s life, and the reuse of that number on another product). Hence, you become the registrar of that unique barcode number and are responsible to ensure it is used properly.

How Can You Sell Me a Single Number?
In the 1990’s, some manufacturers in the USA were given unique manufacturer ID numbers, these numbers were assigned to their companies & became their property. At the start of the 2000’s, GS1-US (previously known as UCC) started requiring that all the manufacturer ID numbers they issued remain the property of GS1-US. They required the user to start paying annual fees to keep being allowed to use their numbers. Several US manufacturers took UCC (GS1-US) to Court because of the new annual fees requirement. They succeeded, and received settlement of almost $4 million USD. As a result of the settlement, any company which had paid a membership fee to UCC prior to August 28, 2002, was entitled to free perpetual membership of UCC and continued use of their company prefix. A few of these companies had unused barcode numbers, and sold these to other companies. We were able to purchase a large quantity of these unused numbers from a reputable company. This is why we can now offer you a single barcode number, or a larger quantity of unique numbers from us for one simple one-off price (we don't charge annual or renewal fees).

Who invented barcodes?
George Joseph Laurer (born September 23, 1925 in New York) developed the Universal Product Code (UPC) in 1973. As an engineer at IBM, he was asked to develop the pattern used for the Universal Product Code. Have a look at his website http://www.laurerupc.com  He freely shares his knowledge and expertise about the symbol he created and clarifies many of its surrounding issues. He also expresses his frustration with the exorbitant fees charged by GS1-US, and recommends reputable companies like ours which can provide small quantities of UPC (barcode) numbers at an affordable price.  (Our barcode numbers come from a source recommended by George J Laurer)

Why was Barcodes Limited (NZ) formed?
We were involved with another business, which developed a small number of successful retail products for NZ and Australia. As these products became more successful, we found that some stores required a barcode number on the products. Our initial investigations led to only one major source for barcode numbers, and horror when we saw the cost of obtaining the few barcodes we required. No-one else in NZ seemed able to provide us with a barcode. This got us asking questions - we thought there should be a way to purchase one (or a few) barcode numbers without paying large joining fees or annual fees for membership.

After lots more research, investigation & ingenuity, we obtained our barcode. Then we got calls from other companies asking how they could obtain a barcode number. So, not wanting others to waste their time and money unnecessarily, we decided to help other people obtain barcode numbers and graphics easily à hence Barcodes Limited was formed.

Do I have to print my barcode in black on white?
No. Black bars on a white background is the normal colouring for barcodes, and provides good contrast for scanning. However, you can print your barcode in other colours, but it is essential to have a good contrast between the bars of your barcode & the spaces in-between. If you plan to print your barcode in other colours, get expert help and also undertake rigorous test scanning.

Can you send me sample graphics?
You can see sample images here. If you have trouble with these, just send us an email & we can email you samples of barcodes in various graphic formats - so you can see which format you prefer.

What numbers are required for books and magazines?
ISBN (International Standard Book Numbers) and ISSN (International Standard Serial Number) are a unique numbers that are assigned to published books, magazines, serials & other similar products.

You can get a ISBN and ISSN numbers in NZ from the National Library for free.  They should issue you with the ISSN or ISBN in two forms, the ISSN or ISBN itself, and a thirteen-digit form of it the ISSN-13 or ISBN-13 number.

Once you have the number, contact us or order online and we can provide the correct artwork to print on your magazine or book.

Here are the National Library links for ISBN and ISSN numbers.

Can't find an answer to your question? Please email us.

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